Article Marketing – How to Generate Targeted Website Traffic

Article marketing is one of the most popular ways to generate traffic, for both new and experienced internet marketers. You don’t have to spend much, if anything, and it has worked for years while other systems have come and gone. In this article, we’re going to look at some tips for getting the most out of your article marketing efforts.

The first thing to keep in mind is that article marketing can work for you in two ways – short-term and long-term traffic generation.

Sites like Ezinearticles.com can get your articles ranked pretty fast, and this can result in quick traffic to your website as people click on the links in your resource box. You’ll often get an initial surge of traffic this way, but ultimately it will usually slow down as the article settles into lower search ranking.

But if you’re lucky, it can send traffic through your resource box for months or even years to come. And the links that point back to your website will help your site’s rankings in the search results. This is the long-term aspect of the strategy.

If you want to get the best results from your articles, you’ll want to do some basic promotion for them as well. That means building links pointing back to your articles on the article directory sites. Most marketers never take this extra step – they just submit the article and move on to the next one. If you put in that little bit of extra effort, you’ll be able to outpace your competitors.

You can generate backlinks to your articles in several ways:

- Blog networks
- Social bookmarks
- Social networks like Twitter and Facebook
- A second level of article submissions

You don’t need to spend as much time and effort on this second level of backlinking, but it’s definitely worth doing.

Promoting your articles to your own network via your email list, Twitter followers and so on is also going to help improve your results. Because those people are already connected with you to some degree or another, it’s not necessarily going to create new traffic but it will help to increase the number of views your articles get.

This can help propel them into the “most viewed” listings on the article directories, which will in turn generate even more views for your article marketing campaigns – and ultimately clicks through to your website.

Writing articles can be a very time consuming and tedious task. This holds especially true if you know little or nothing about the topic you’re writing about. This can be made easier with Instant Article Wizard 3. This software helps you not only research your topic, but it practically writes the article. See my Instant Article Wizard 3 Review to see how this software works.