An evergreen niche is one in which the information doesn’t change often, if at all. Gardening, for example, is an evergreen niche – there hasn’t been that much change in the last 20 or even 50 years. Technology-related markets, on the other hand, aren’t very evergreen. Every few months things change enough that information prior to that becomes outdated.

If you choose an evergreen topic for your membership site, it not only means you won’t have to update the information very often but you can continue selling to new members and using the same content for months or even years to come.

If you use a drip-feed mechanism of some sort it works well in evergreen niches. When someone signs up, they start at the beginning of the series and receive each new update on a pre-set schedule.

eg. Let’s assume your membership delivers new content on a weekly basis. If someone signs up today, they start at module 1 and four weeks from now they will be on module 4. Someone who signs up four weeks from now starts at module 1, and gets the content on the same schedule.

As long as you don’t have a community like a forum where members can interact with one another, it makes no difference if different members are at different points in the content stream – it’s evergreen content so it’s always relevant.

There is another option, however, if you’re planning to have a forum or the content is such that everyone should be getting the same thing, no matter when they join. Allow current members to buy past months’ content.

This works well in a case like a PLR membership, where all members would expect to receive the most current content every month. If someone signs up six months down the road and receives a PLR pack that others have been using for six months already, that’s probably not going to go over very well. Instead, you could let those newer members pay to access any previous months’ content that they might be interested in. Provided they’re evergreen topics, they would still be useful to newer members.

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