No matter how popular the topic of your membership site is, or how great the content might be, without traffic you’re not going to get many members. Generating traffic for a membership site isn’t much different than any other type of site, but there are some strategies that are more effective. In this article, we’re going to discuss a few of the most effective traffic generation methods.

Affiliates & Joint Venture Partners

Probably the most effective source of traffic to your membership site is from affiliates and/or JV (joint venture) partners. You can get a good number of new members quickly by tapping into other people’s networks on sites like Facebook and through their email lists.

One of the main reasons this is so effective is the recurring income that comes from a membership site. Many affiliates and joint venture partners prefer to promote things that create recurring commissions that pay them even if they aren’t actively promoting it.

By offer ongoing commissions for all referred members, you can attract more affiliates than you would with a one-time commission offer.

Guest Blog Posts

Guest blogging is another effective strategy because once again you can tap into other people’s popularity. Plus, in addition to the traffic you can generate, guest blogging on a popular site in your market will help to develop your reputation.

The key here is to provide the absolute best content you can in your guest posts. Make these posts at least as good as what you write for your own blog. Your post will be seen by a lot of people, so you want to be sure they’re impressed by it.

Paid Traffic Sources

A lot of marketers are afraid of paid traffic because they see the potential for losing money. Doing it right, however, means you’re not going to risk very much.

Start with a small budget and target a limited number of highly-targeted keywords, in the case of pay per click. If you’re doing banner ads or other ad placements, start with a small investment to get some conversion data.

Track all your data – conversion rates, customer value, etc.. Once you know these numbers, you can judge whether or not a particular paid traffic source is a good investment.

And remember, it is an investment, not a cost. If you could spend $5 and make $10 in return, wouldn’t you want to do it over and over again?

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